Notes on software and search
Practical articles on building software, SEO and AEO.
- SEOCore Web Vitals in plain wordsArticle
Three speed measures, what each one means, and the usual fixes.
- SEOSchema markup for service businessesArticle
Which structured data types a clinic, trade or firm actually needs, and which to skip.
Longer guides
The checklists we use on client work, written up.
A practical guide to being named when customers ask AI assistants and answer boxes for help.
Crawling, indexing, speed, structure and security, in the order we would check them.
Your visibility in AI answers, in one report.
Want this done for you?
Start with the free check, or talk to us about a programme.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.