Content and on-page
Pages written around what buyers search.
Short answer. It is writing and structuring pages around what your buyers actually search, with clear titles, headings, FAQs and internal links. Each page targets one need and answers it well enough to earn the click and, where possible, the citation.
What is included
For businesses with a decent site and too few pages that match what buyers search.
Keyword and question research
The words buyers use, grouped by what they want to do.
A page plan
Which pages to write, improve or merge, in the order that matters.
Pages written by people
Titles, copy and FAQs in your voice, edited for facts with your input.
Internal links and schema
Pages connected to each other and marked up so machines can read them.
How it runs
Audit
Crawl, speed and search data, in one report.
Fix
Technical issues fixed in the code.
Publish
Pages for the searches that bring buyers.
Report
Rankings, traffic and leads, monthly.
Questions we get
What is content and on-page SEO?
It is writing and structuring pages around what your buyers actually search, with clear titles, headings, FAQs and internal links. Each page targets one need and answers it well enough to earn the click and, where possible, the citation.
Do you write the content?
Yes. We write it with input from your team, since you know your customers and services better than we do.
Will you use AI to write our pages?
We may use AI for research and first drafts, and a person edits and fact-checks every page. Nothing goes live unreviewed.
How many pages do we need?
It depends on how many services and cities you cover. The page plan sets the number before any writing starts.
Related services
Often scoped together with this one.
Technical SEO
Speed, crawling, indexing and Core Web Vitals.
Local SEO
Google Business Profile and GTA city pages.
Ecommerce SEO
Category and product pages that rank.
Tell us what you’re building.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.