Ecommerce SEO
Category and product pages that rank.
Short answer. Ecommerce SEO optimises category pages, product pages and site structure so shoppers find your products in search. It also deals with problems that stores create, such as duplicate pages from filters and thin product descriptions.
What is included
For online stores with a good catalogue and not enough organic traffic.
Category page strategy
Category pages built around what shoppers search, not only what you stock.
Product page templates
Titles, descriptions, reviews and product schema that scale across the catalogue.
Faceted navigation control
Filters and sorting handled so they do not create thousands of duplicate pages.
Speed on mobile
Images, scripts and templates trimmed for quick loads on a phone.
How it runs
Audit
Crawl, speed and search data, in one report.
Fix
Technical issues fixed in the code.
Publish
Pages for the searches that bring buyers.
Report
Rankings, traffic and leads, monthly.
Questions we get
What is ecommerce SEO?
Ecommerce SEO optimises category pages, product pages and site structure so shoppers find your products in search. It also deals with problems that stores create, such as duplicate pages from filters and thin product descriptions.
Do you work on Shopify and other platforms?
Yes. We work on Shopify and on custom or headless stores, and we adapt the plan to what each platform allows.
Can you write thousands of product descriptions?
We build templates and write the pages that matter most first. For large catalogues we agree a method and review samples with you.
Will you change our product URLs?
Only when there is a clear reason. If we do, every old URL is redirected to the new one.
Related services
Often scoped together with this one.
Technical SEO
Speed, crawling, indexing and Core Web Vitals.
Local SEO
Google Business Profile and GTA city pages.
Content and on-page
Pages written around what buyers search.
Tell us what you’re building.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.