Google Ads
Search campaigns for buyers ready to call.
Short answer. Google Ads show your business at the top of search results when someone searches for what you sell, and you pay when they click. We set up the campaigns, write the ads and track calls and forms so you can see which clicks became enquiries.
What is included
For businesses with a service people already search for and a site ready to receive the visit.
Account and campaign structure
Searches grouped by service and city, so each ad matches what was typed.
Ads and landing pages
Ad copy and a page for each service, with one clear action.
Call and form tracking
Each lead tied to the search that produced it.
Ongoing tuning
Search terms reviewed, wasted clicks blocked and budget moved to what works.
How it runs
Set up tracking
GA4, tags and call tracking, checked end to end.
Launch
Campaigns and pages go live with a small budget first.
Tune
Search terms, audiences and pages adjusted from the data.
Report
A monthly summary of leads, cost and what changes next.
Questions we get
How do Google Ads bring in customers?
Google Ads show your business at the top of search results when someone searches for what you sell, and you pay when they click. We set up the campaigns, write the ads and track calls and forms so you can see which clicks became enquiries.
Who controls the ad budget?
You do. The ad account is in your name, and the budget is set by you.
How long before the ads work?
Ads can run within days, though they usually need a few weeks of data before tuning. We say what we are watching at each stage.
Do you take a cut of ad spend?
Our fees are set in the written agreement and are separate from what you pay Google. You can see both in the reporting.
Related services
Often scoped together with this one.
Meta and LinkedIn ads
Paid social aimed at the right audience.
Conversion optimisation
More enquiries from the traffic you have.
Analytics and tracking
GA4, tags and calls, tracked to the source.
Tell us what you’re building.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.