A website, a campaign and a CRM should not be three separate projects that never talk to each other.
Most businesses we meet have a site from one vendor, ads from another and a spreadsheet where the leads end up. Each piece works on its own, and the handoffs between them are where inquiries get lost.
We plan around the whole path: how people find you, how they understand the offer, what happens when they get in touch, and how you know it worked. We recommend the simplest setup that can do the job, document it, and keep it in your name.