Notes on software and search
Practical articles on building software, SEO and AEO.
- SoftwareBuild custom software or buy off the shelf?Article
A plain way to decide, before you spend on either.
- SEOCore Web Vitals in plain wordsArticle
Three speed measures, what each one means, and the usual fixes.
- AEOHow AI assistants choose what to citeArticle
A plain look at why one business gets named in an AI answer and another does not.
- SEOSchema markup for service businessesArticle
Which structured data types a clinic, trade or firm actually needs, and which to skip.
- AEOWhat is answer engine optimisation?Article
AEO is the work of making your pages easy for AI assistants and search features to quote.
- AIWhen to build an AI assistantArticle
Four tests to run before you commission a chatbot or a knowledge base.
Longer guides
The checklists we use on client work, written up.
A practical guide to being named when customers ask AI assistants and answer boxes for help.
Crawling, indexing, speed, structure and security, in the order we would check them.
Your visibility in AI answers, in one report.
Want this done for you?
Start with the free check, or talk to us about a programme.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.