Structured data
Schema that tells machines who you are.
Short answer. Structured data, or schema, is code that tells machines plainly who you are, what you offer and what a page answers. It helps search engines and AI assistants match your pages to the right questions.
What is included
For businesses whose sites say the right things in words but give machines nothing to read.
Organisation and LocalBusiness schema
Your name, address, phone and service area, stated the same way everywhere.
Service and FAQ schema
Each service page and each set of questions marked up correctly.
Article and author markup
Blog posts attributed to real authors with real publish dates.
Validation and monitoring
Checked against Google's tools and re-checked when your site changes.
How it runs
Check
Where AI answers name you today.
Structure
Schema and clean business data everywhere.
Answer
Short, sourced answers on your own pages.
Track
The same questions, asked again monthly.
Questions we get
What is structured data for AEO?
Structured data, or schema, is code that tells machines plainly who you are, what you offer and what a page answers. It helps search engines and AI assistants match your pages to the right questions.
Does schema guarantee a rich result?
No. It makes you eligible and easier to understand, and search engines decide what to show.
Can you add it to any site?
Usually. On WordPress, Shopify or a custom site we add it through the platform or the code, whichever is safer.
Who maintains it?
We can keep it updated as part of an AEO programme. Or we hand you the templates and notes to do it yourself.
Related services
Often scoped together with this one.
AI visibility audit
Where AI answers name you today, question by question.
Answer-ready content
Short, sourced answers to real buyer questions.
Citation tracking
Monthly checks on which answers cite you.
Tell us what you’re building.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.