Branding and identity
Logo, colour, type and a system to use them.
Short answer. Branding gives your business a logo, colours, typefaces and the rules for using them together. A good identity looks the same on your site, invoices, signage, social profiles and every other place customers meet you.
What is included
For new businesses and established ones whose logo and materials no longer match who they are.
A logo and its variations
Full colour, one colour and small sizes, for dark and light backgrounds.
Colour and type
A palette and typefaces chosen to be readable and recognisable.
A short brand guide
How to use the logo, colours and voice, in one short document.
Files for everyday use
Social profile images, email signatures and print-ready artwork.
How it runs
Listen
Who uses it, what they need and what is in the way.
Sketch
Flows and wireframes, reviewed with you.
Design
Screens, brand and a prototype you can click.
Hand over
Files and notes for developers, ready to build.
Questions we get
What does branding and identity design include?
Branding gives your business a logo, colours, typefaces and the rules for using them together. A good identity looks the same on your site, invoices, signage, social profiles and every other place customers meet you.
How many logo options do we see?
We agree this in the scope. We usually present a small number of directions so the choice stays clear.
Do we get the source files?
Yes. You receive the logo in the formats you need, including editable files, and own them once the project is paid for.
Can branding be done alongside a website?
Yes, and it works well that way. The site then uses the identity from the first design.
Related services
Often scoped together with this one.
UI and UX design
Flows and screens, tested before they are built.
Website design
Pages designed around one action each.
Design systems
Components and rules your team can reuse.
Tell us what you’re building.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.