Analytics and tracking
GA4, tags and calls, tracked to the source.
Short answer. It means setting up GA4, tag management and call tracking so every lead can be traced to where it came from. You then see which ads, searches and pages produce enquiries, as well as visits.
What is included
For businesses who cannot say which marketing is producing leads.
GA4 and tag manager
Set up cleanly, with events for forms, calls and bookings.
Call tracking
Phone calls tied to the page or campaign that led to them.
Search Console and ad links
Search, ads and analytics connected so the numbers agree.
A plain dashboard
The few figures you check each month, in one place you own.
How it runs
Set up tracking
GA4, tags and call tracking, checked end to end.
Launch
Campaigns and pages go live with a small budget first.
Tune
Search terms, audiences and pages adjusted from the data.
Report
A monthly summary of leads, cost and what changes next.
Questions we get
What does analytics and tracking set-up involve?
It means setting up GA4, tag management and call tracking so every lead can be traced to where it came from. You then see which ads, searches and pages produce enquiries, as well as visits.
Do we own the analytics accounts?
Yes. The accounts and the data are in your name, with us added as users.
What about privacy and cookie consent?
We set up consent so tracking respects visitor choices, and follow the rules that apply to your site. For legal advice, speak to your lawyer.
Can you fix tracking that is already broken?
Yes. We audit what is set up now, list what is wrong and repair it.
Related services
Often scoped together with this one.
Google Ads
Search campaigns for buyers ready to call.
Meta and LinkedIn ads
Paid social aimed at the right audience.
Conversion optimisation
More enquiries from the traffic you have.
Tell us what you’re building.
- A call about the goalThe budget, the deadline and what success looks like.
- A written scopeWhat we build, in what order, and the quote.
- Work in sprintsA demo at the end of each one.