Marketing automation
Every inquiry gets a fast, relevant reply without anyone having to remember to send it.
What is included
The usual scope. We adjust it to your systems, team and budget, in writing, before work starts.
- Lead capture and routing to the right person
- Follow-up and nurture sequences
- Lead scoring where it helps
- Consent records that support Canada’s anti-spam law (CASL)
- Reporting that connects campaigns to revenue
How it runs
Understand
We agree on your audience, goals, constraints and what success has to look like before anything is designed.
Plan
You get a page structure, a written scope and a delivery sequence, so you know what is being built and in what order.
Build
We work in visible increments with a working preview you can click through, and review points along the way.
Launch and improve
We check the launch, watch the essentials, and agree the next improvement based on what the numbers show.
Automation: common questions
Which tools do you work with?
We build in the platform you already use where it can do the job, or recommend one and explain why.
How do you handle consent and unsubscribes?
Consent is recorded at capture, every message identifies the sender, and unsubscribes are honoured automatically.
Who writes the emails?
We can write them with you, or build around copy your team provides.
Often paired with
Bring us the problem, not a polished brief
Tell us what needs to work better. We reply with useful questions and a clear next step, including whether we are the right fit.