Google Ads management

Search, Performance Max and remarketing campaigns built around the cost of a qualified lead.

What is included

The usual scope. We adjust it to your systems, team and budget, in writing, before work starts.

  • Account and conversion tracking set up and checked before launch
  • Keyword, audience and negative keyword planning
  • Ad copy and landing page recommendations
  • Regular search-term reviews
  • A monthly report from your own ad account

A straight answer

Your ad budget is paid to Google, separate from our management fee. You own the account and can see every dollar.

How it runs

  1. Understand

    We agree on your audience, goals, constraints and what success has to look like before anything is designed.

  2. Plan

    You get a page structure, a written scope and a delivery sequence, so you know what is being built and in what order.

  3. Build

    We work in visible increments with a working preview you can click through, and review points along the way.

  4. Launch and improve

    We check the launch, watch the essentials, and agree the next improvement based on what the numbers show.

Google Ads: common questions

What budget do we need?

Enough to get meaningful data for your market. We estimate it with you from keyword costs before anything launches.

How do you measure a good lead?

We agree on what counts as qualified, then track it through forms and calls, and into your CRM where possible.

Who owns the account?

You do. We work inside your account with access you can remove at any time.

Bring us the problem, not a polished brief

Tell us what needs to work better. We reply with useful questions and a clear next step, including whether we are the right fit.

Book a strategy callNo obligation. Clear next steps.