Google Ads management
Search, Performance Max and remarketing campaigns built around the cost of a qualified lead.
What is included
The usual scope. We adjust it to your systems, team and budget, in writing, before work starts.
- Account and conversion tracking set up and checked before launch
- Keyword, audience and negative keyword planning
- Ad copy and landing page recommendations
- Regular search-term reviews
- A monthly report from your own ad account
A straight answer
Your ad budget is paid to Google, separate from our management fee. You own the account and can see every dollar.
How it runs
Understand
We agree on your audience, goals, constraints and what success has to look like before anything is designed.
Plan
You get a page structure, a written scope and a delivery sequence, so you know what is being built and in what order.
Build
We work in visible increments with a working preview you can click through, and review points along the way.
Launch and improve
We check the launch, watch the essentials, and agree the next improvement based on what the numbers show.
Google Ads: common questions
What budget do we need?
Enough to get meaningful data for your market. We estimate it with you from keyword costs before anything launches.
How do you measure a good lead?
We agree on what counts as qualified, then track it through forms and calls, and into your CRM where possible.
Who owns the account?
You do. We work inside your account with access you can remove at any time.
Often paired with
Bring us the problem, not a polished brief
Tell us what needs to work better. We reply with useful questions and a clear next step, including whether we are the right fit.